Gerald Kuehr

Date of appointment:

Gerald joined the Board as CEO Designate on 1st May 2026.

He will assume the role of CEO from 1st July 2026.

Experience:

Gerald served as Chief Executive Officer of Partner in Pet Food (PPF) from 2020 to 2025, where he repositioned the business from an Eastern European, volume-driven private-label player into a pan-European category leader operating across ten markets with 3,000 employees. During his tenure, he also completed five acquisitions.

Prior to this, Gerald held senior global leadership roles at Unilever, most recently as Global Chief Customer Officer.

External appointments:

Gerald is not currently a director of any external companies.

Skills:

Gerald brings over 30 years of international leadership experience in blue chip consumer businesses.