Turning frames into wall art to increase value to retailers and consumers

In an effort to provide more value to retailers and consumers, Anchor recently swapped all stock imagery in their photo frames for on-trend, aesthetic art prints. 

This shift alters the way consumers can buy and use frames, giving them the opportunity to purchase and hang the frames immediately as ‘wall art’, before swapping the art for their own treasured photographs when the time is right.

By increasing the appeal of frames, this minor change also creates significantly more sell-through opportunities for our retail partners.

This project is an example of how Design Group is strategic, making purposeful decisions and providing good value to both retailers and consumers.