A range of notebooks and pads, on a blue surface with a multicoloured background. The featured book reads "Bad Ass Ideas".
A collection of craft products, including kitting sets, scissors, and other accessories, laid out next to a knitted jumper and a face covering, on a pink, orange and yellow background.
Partyware products, including plates, glasses and napkins, sat on top of a green, blue and pink background.
A bouquet of flowers, finished with a pink ribbon, sat alongside other ribbon products, on a bright pink background.
A range of greetings cards, laid flat on a light coloured backgroud.
A collection of wrapped presents, rolls of gift wrap and greetings cards, laid flat on a pink and yellow background.
A Design Group employee inspects the print of a sheet of gift wrap up close.
A designer smiles as they sit at their desk.
A group of three Design Group employees sit around a table, discussing a range of products that sit with them.

We’re Design Group

When your little one tore back the wrapping paper on their favourite birthday present, we were with you.

When your family gathered to share stories and pull Christmas Crackers, we were with you.

When you needed a card to say exactly how you were feeling, we were with you.

When you first discovered a passion for that new crafting hobby, we were with you.

Our products have been in your daily life for decades, helping you to make those special moments that last lifetimes.

We bring together the best people, products, insight, and innovations, to provide products loved the world over when you Celebrate and Create. Here’s a little more about how we do it.

We’re people people

Design Group is home to a diverse mix of creatives, product specialists, manufacturing experts, distribution operatives, account managers and more. These teams work hard to bring the very best Create and Celebrate products to market, all year round.

Many of our team members have been with us for decades, with three generations of some families working in Design Group right now.

We believe that investing in our people is good for everyone. That’s why training and support is provided at every level, with career progression for all of our employees.

Our philosophy of winning with winners extends to our teams. When our people are empowered to do their best work, our customers and end consumers enjoy the benefits.

A hand reaches into a pile of wrapped gifts and bags, and picks up a present.

We make moments special

Each year, our Celebrate and Create products are there in millions of special moments.

As one of the leading manufacturers of celebration products around the world, our ranges help celebrate life’s special moments. This category includes gift wrap, greeting cards, Christmas crackers, gift bags, and partyware.

Our Create products spark imagination, foster creativity, and encourage learning, to help consumers of all ages express themselves and build new skills. This category includes creative play products and games, stationery, diaries, albums, picture frames and design-patterns.

Our products help to punctuate life’s special times, from birthdays and Christmas, to parties, playtime, creative moments and more. They will also help you plan them.

We innovate

We’re proud to be at the forefront of each of our product categories, setting the innovation agenda, being first-to-market with new and innovative solutions, and sharing insights across the Group to stay ahead.

Innovation is at the heart of what we do.

Recent innovative projects have helped create industry-first product solutions for our customers, generated efficiencies across the Group, and helped to significantly reduce our impact on the environment.

But we’re not done yet. Far from it. Our teams are always busy finding and designing our next innovative breakthroughs.

A roll of Smartwrap gift wrap is opened by a hand, by pulling a paper tab, revealing the wrap beneath.

We’re insight-driven

We combine top talent, deep industry knowledge, Group-wide collaboration, and close partnerships with our customers to be data-driven and responsive.

We have local teams on the ground in all of the countries where we operate, trend teams who forecast and respond to evolving tastes and needs, plus access to the data and insights from the millions of Design Group products that consumers enjoy each year.

That’s why our customers know and trust Design Group to create products that not only sell, but are loved by consumers around the world because they make their moments special.

Our Group at a glance

Based on FY2025 Continuing Group

4,340customers

Design Group works with over 4,300 retailers across the globe, providing award-winning service.

550mproducts sold annually

Helping consumers celebrate every special occasion, all year round. And inspiring their creativity.

730employees

We encourage creativity, innovation, strong ethics and self-development, working closely with our customers and suppliers.

70countries

A broad geographic footprint that touches the lives of consumers in every continent.

We’re Design Group

We design products that make your celebrations and creative moments special.

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