Craft and Creative Play

Learn more about Design Group’s Craft and Creative Play offerings, including the products and brands we hold in this category.

Our Craft and Creative Play products empower consumers of all ages to express themselves, learn new skills and create unique gifts and keepsake items.

Producing Craft and Creative Play products the world over, Design Group’s footprint in this category can be found in millions of homes.

Our Craft product ranges include Ribbons and Trim, Sewing Patterns, Buttons, Needlecrafts and Kids Craft lines. This offering is complemented by our Creative Play ranges, which help children learn, develop and explore in tactile ways.

On this page, you can learn more about Design Group’s Craft and Creative Play offerings.

Ribbon and Trim

Design Group develops and sells high volumes of on-trend Ribbons and Trims for both home crafting and commercial settings. Our offering extends to almost every colour and type of ribbon imaginable, with inspiration from the cutting-edge of runway fashion right through to traditional craft themes. Our Ribbon and Trim products are sold under globally recognised brand names including Offray and Wrights.

Sewing Patterns

Covering all size ranges and silhouettes, Design Group’s Sewing Patterns on-trend products are designed by a lineup of this season’s hottest designers. With something to suit every style, our Sewing Patterns are sold under brands including Butterick, Kwik Sew, McCall’s, Simplicity and Vogue Patterns.


As one of the world’s largest carded button suppliers, Design Group produces buttons in every style, design and material imaginable. With product ranges including replacement buttons, fashion buttons, craft buttons, closures and more, our assortment of buttons helps consumers add the perfect finishing touch to their fashion projects.

General Crafts

Design Group’s General Crafts products appeal to consumers of all ages, interests and ability levels. Products in this category include gems and embellishments, iron and stick on appliques, rubber stamps, paint-by-number products, hair accessories, handbag handles, cosplay and costume accessories, jewellery components, machines and more.


Design Group’s expansive Needlecrafts category includes the tools and products consumers need for techniques including cross-stitch, embroidery, needlepoint, latch hook, weaving, needle-felting, punch needle and more. With ranges designed around the latest colour, material and design trends, products in this category are sold under brands including Dimensions and Boye.

Kids Crafts

Design Group’s Kids Crafts product ranges help children of all ages develop important life skills in fun and engaging ways. With products including craft kits for easy hand-sewing, jewellery, painting, paper-crafting and needlecraft, our Kids Craft product category encourages self-expression, stimulates creativity, promotes self-esteem, and sparks imagination.

Creative Play

Designed to encourage learning and introduce new concepts through the medium of play, Design Group’s Creative Play products provide endless hours of hands-on fun and education for some of our youngest consumers.