Design Group is the world’s largest manufacturer of celebrations products, designing, manufacturing and distributing extensive ranges of everyday cards, Christmas cracker, gift bag, partyware and wrap products for many of the best-known retailers internationally.

Our celebrations ranges can be found within more than 200,000 stores across 80 countries, helping consumers the world over transform the products they buy into the gifts they give.

In this section, you’ll discover more about our celebrations product category and find examples of just some of the ranges we produce for our global customer base.


Design Group provides bespoke everyday card solutions for many high-street retailers, offering a wide and varied range of trend-driven greetings cards for all major occasions. These cards are designed and produced with sell-through in mind, offering our retail partners access to the very best creative talent and industry insight.


As owners of the Tom Smith brand – known as the creator of the original Christmas cracker since 1847 – Design Group has a deep history in the cracker product category. Today, the Group manufactures and sells millions of crackers each year, whilst helping to establish the concept of Christmas crackers into new marketing including the Americas and beyond.


Design Group produces trend-driven and licensed ranges of gift bag products, to compliment our wrap and accessories offerings. Our innovative design process pushes forward the gift bag category, with foil, flitter and new finishes adding another layer to our well-known ranges.


Design Group designs and manufactures partyware products themed in line with current trend forecasts. Our extensive ranges are fully coordinated, giving consumers all that they need to host parties around the occasions which matter most.


Design Group produces more than one billion metres of gift wrap each year, catering on-scale for both the seasonal and everyday markets. Combining a range of traditional and contemporary creative techniques, our designers produce wrap products known and loved the world over.  


To compliment our gift wrap products, Design Group designs and manufactures a wide selection of gift accessories, including tags, string, ribbons and bows. These products help consumers add the perfect finishing touch to their gifts.