Learn more about our Celebrations category and see just some of the many products we produce to help transform moments into memories.

Design Group is the world’s largest producer of Celebrations products, including greetings cards, gift wrap, Christmas crackers, gift bags and partyware. Our products help consumers around the world to mark life’s important occasions and create memories they will treasure forever.

Design Group Celebrations products can be found in more than 210,000 stores globally, reaching into the lives of millions of end consumers in over 80 countries.

On this page, you can learn more about our Celebrations category and see just some of the many products we produce to help transform moments into memories.

Everyday Cards

Design Group provides bespoke everyday card solutions to many high-street retailers, offering a wide and varied range of trend-driven greetings cards for all major occasions. Our Cards are designed and produced with sell-through in mind and offer our retail partners access to the very best creative talent and industry insight.


As owners of the Tom Smith brand – known as the creator of the original Christmas cracker since 1847 – Design Group has a deep history in the Cracker product category. Today, the Group manufactures and sells millions of Crackers each year, whilst helping to establish the concept of Christmas crackers into new markets including the Americas and beyond.

Gift Bags

Design Group produces trend-driven and licensed ranges of Gift Bag products, to complement our wrap and accessories offerings. Our innovative design process pushes forward the gift bag category, with new designs, materials and finishes being developed continuously.


Design Group designs and manufactures partyware products themed in line with current trend forecasts. Our extensive ranges are fully coordinated, giving consumers all that they need to host parties around the occasions that matter most.

Gift Wrap

Design Group produces more than one billion metres of gift wrap each year, catering on-scale for both the seasonal and everyday markets. Combining a range of traditional and contemporary creative techniques, our designers produce wrap products known and loved the world over.


To compliment our gift wrap products, Design Group designs and manufactures a wide selection of gift accessories, including tags, string, ribbons and bows. These products help consumers add the perfect finishing touch to their gifts with flair and personality.