GOLD Win for IG Design Group at the Transform Awards Europe
IG Design Group’s rebrand was applauded in a room full of industry experts last week, after being awarded GOLD at the Transform Awards Europe.
At the awards ceremony hosted in London by comedian Russell Kane, IG Design Group picked up an award for excellence in rebranding and brand development in the ‘Best implementation of a brand development project across multiple markets’ category.
Now in its eighth year, the Transform Awards celebrate the indispensable talent that exists within the branding sphere, covering Asia-Pacific, the Middle East, North America and Europe. This year competition was more fierce than ever, with a 35% increase in the number of entries, making IG Design Group’s achievement all the more impressive.
Andrew Thomas, publishing editor at Transform magazine, said: “We are proud to host an evening where all those in the branding community can celebrate and take pride in all that they have achieved and contributed.”
“Each brand that has been involved in this year’s awards, global or local, has demonstrated outstanding creative ability and strategic thought while working closely and collaborating with their agencies.”
Reflecting on the win, CEO Paul Fineman said: “Our reward acknowledged the complexity, creativity, sensitivity to history and yet transformational nature across many cultures and regions. What absolutely delighted me was that our campaign was described as slick, edgy and professional but one with emotion that ultimately resulted in a corporate rebranding campaign that had ‘heart and soul’.”