IG Design Group’s “Smile Campaign” raises over £15k for charities around the world
IG Design Group agreed to give a nominated amount to a charity of each country’s choosing for every puzzle piece completed. Selected charities included Oxfam, War Child, Operation Smile, US-based Nicholas House and Australian-based Kids Uncover.
Taking place throughout August and September 2016, IG Design Group’s “Smile Campaign” saw a total of 944 employees take part at 13 locations in eight countries including China, Australia and Hong Kong, with all these countries raising thousands for their designated charities.
All puzzles pieces were sent back to the UK and were then put together to create one large puzzle. The whole campaign was filmed from start to finish and the finished product will be shown to Design Group’s employees around the world in December.
Commenting on the success of the campaign, CEO Paul Fineman said: “We are delighted to have raised over £15k for some fantastic charities across the world. The work these charities do is amazing and we hope the funds raised will help to support their causes and make a real difference to people’s lives. This special project reflects the sense of community we have engendered in the company and shows how the whole is greater than the sum of the parts.”