IG Design Group UK’s Head of Creative Featured on ‘Make It In Design’ Blog

Sarah Barker, IG Design Group's Head of Creative, was recently featured in a blog post on Make It In Design. 

Last month, bloggers from Make It In Design visited IG Design Group’s South Wales office to tour the factory and sit down with Sarah, discussing products, design and the future.

Speaking of how she first got involved in creativity, Sarah told the blog: “I always knew I wanted to be in a creative role, even as a child. My gran taught me all the traditional crafts and my mum always made sure I had materials available to practice and enjoy at home, which was really encouraging.”

“I worked at Fine Art Developments for 10 years in creative management positions before being headhunted for a role at IG Design Group. I’ve now been in the greetings industry for 26 years! I manage a team of 52 and my background and experience lies in creative design, product development, branding, management and creative mentoring.”

Speaking of some of the impressive figures shared during IG Design Group UK’s appearance in BBC 2’s Inside the Factory last year, Sarah said “In 2016, we sold over 80 million crackers, 750 million stickers and nearly 850 million metres of gift wrap – that’s more than enough to go to the Moon and back again!

“We also supplied crackers to India last year to help them celebrate Diwali.”

“We serve approximately 8,500 customers across the world and our products are sold in over 190,000 stores across 80 countries. We are doing well financially too. Our last set of financial results reported that Group revenue was up by 3.5 per cent from 2015 to £237 million, showing that we continue to grow year-on-year.”

“We are currently processing 2017 Christmas ranges through to production as well as researching and developing trends for Christmas 2018 and 2019.

“In the next three months, we will start the creative development for 2018 for our Branded ranges and key customers.”

Sarah’s full interview can be read on the Make It In Design blog.

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